what we do - AM FRESH

What we do

Products that benefit the industry and deliver on consumers' demands.

At AM FRESH Group we focus our acquired varietal innovation expertise and unwavering commitment and passion to tap into nature's excellence and deliver remarkable and surprising fresh foods to consumers across the world.

We strive to step-up the agricultural stage through varietal optimization, equipping farmers and global retail partners with healthy, high-quality FRESH food portfolios that global consumers demand and enjoy.

We take a detailed, scientific approach to power-up nature's excellence.

FRESH is a promise which we cherish. We hone our efforts at a molecular level to optimize and refine nature's cues, growing, packing and distributing the most exciting varieties globally through our extensive network and developing innovative products in line with the latest consumer trends.

We operate in a seamless end-to-end integrated model and our commitment is to amplify the goodness of nature to make people smile across the world all year round.

We have an integrated operation to develop, produce and deliver high-quality FRESH foods globally.

Agriscience and Biotechnology.

Our varietal development and innovation platforms span across multiple categories such as table grapes, citrus, tropical, super foods and flowers, leveraging the best practices to foster growth for farmers and retailers always delivering upon consumers’ preferences worldwide.

We have an integrated operation to develop, produce and deliver high-quality FRESH foods globally.

Technological Innovation.

Innovation is our passion, we celebrate curiosity as the way to solve the unsolvable. Our team is innovative, committed, dynamic and forward-thinking.

From new scientific applications to unique, new proprietary-patented technologies, our innovations enable and support the transformation of the sectors in which we play.

We have an integrated operation to develop, produce and deliver high-quality FRESH foods globally.

Extensive Farming.

Farming is at the core of our operation.

As a fully end-to-end integrated company, large-scale farming plays a pivotal role in our journey to deliver better produce, with continuity and consistency at a full 52 weeks across geographies.

Whether in our expanding own-farming practices, or through partnerships, our enrolment in agriculture is the enabler of high-quality fresh foods, every day.

We have an integrated operation to develop, produce and deliver high-quality FRESH foods globally.

Comprehensive Retail Solutions.

We are committed to profitable and sustainable growth for our customers and partners worldwide through varietal scouting at the source, meticulous selection, bespoke packaging innovation in line with the most current trends and supply with global logistical excellence.

Agriscience and Biotechnology.
Technological Innovation.
Extensive Farming.
Comprehensive Retail Solutions.

An unparalleled strength in citrus with strong varietal innovation and a robust farming network.

We work closely with the leading varietal innovation programs and firmly believe that investing in R&D secures a clear advantage for breeders, growers, retailers and consumers.

Citrus

Providing new flavour experiences

Consumers continue to gravitate towards more exotic and global flavours, resulting in more consumption of exotic fruits.
To meet this demand, we created Tropical FRESH. This vertically integrated solution provides a seamless consumer-driven experience in the Tropical category and helps retailers increase their fair share of the total Tropical market, attracting and retaining new customers.

Tropical Fruits

Our table grape platform is the global leader in development, licensing and commercialization of patented varieties

SNFL proven varieties have demonstrated a track record of preference and demand by farmers, retailers and consumers globally, earning us the top global position in licensed farming hectares.

Table Grape

Expanding categories to deliver exciting new varieties to retailers and drive healthy choices for a growing population

Our recent acquisition of a majority stake in Avalon Produce Limited, now Avalon FRESH, provides us with significant opportunities to further develop and strengthen relationships with superior fruits throughout the supply chain.
Thanks to the unique focus on British fruit, we can ensure that our UK-grown produce retains its podium position on supermarket shelves.

Pears & Apples

From technical innovation to super fruits varietal development, our portfolio of products and capabilities is rapidly expanding to build the next frontier in agriscience.

Our incessant innovation practices and expanding scientific know-how exchanged across platforms allows for new methodologies, ideas, solutions and accelerated results in new fields.

Tropical and Superfoods

Fresh packaged goods is our new big bet as a response to the increasing demand of healthier alternatives and products that take care of the bodyas much as the planet.

We aim to define a new horizon of healthy & fresh food catering to new consumers’ needs

FRESH Food & Juice

We are the UK’s top flower distributor on the back of a world-class, sustainable and innovative interface between our partner growers & retailers.

Consumer-centric NPD, focused on key consumption moments through the year with continuous improvement through the entire end-to-end chain.

Flowers

Citrus

An unparalleled strength in citrus with strong varietal innovation and a robust farming network.

We work closely with the leading varietal innovation programs and firmly believe that investing in R&D secures a clear advantage for breeders, growers, retailers and consumers.

Tropical Fruits

Providing new flavour experiences

Table Grape

Our table grape platform is the global leader in development, licensing and commercialization of patented varieties

SNFL proven varieties have demonstrated a track record of preference and demand by farmers, retailers and consumers globally, earning us the top global position in licensed farming hectares.

Pears & Apples

Expanding categories to deliver exciting new varieties to retailers and drive healthy choices for a growing population

Tropical and Superfoods

From technical innovation to super fruits varietal development, our portfolio of products and capabilities is rapidly expanding to build the next frontier in agriscience.

Our incessant innovation practices and expanding scientific know-how exchanged across platforms allows for new methodologies, ideas, solutions and accelerated results in new fields.

FRESH Food & Juice

Fresh packaged goods is our new big bet as a response to the increasing demand of healthier alternatives and products that take care of the bodyas much as the planet.

We aim to define a new horizon of healthy & fresh food catering to new consumers’ needs

Flowers

We are the UK’s top flower distributor on the back of a world-class, sustainable and innovative interface between our partner growers & retailers.

Consumer-centric NPD, focused on key consumption moments through the year with continuous improvement through the entire end-to-end chain.

FRESH, natural and healthy
foods that inspire wellness at scale

We take a detailed, scientific approach to power-up nature's excellence.